Employees as company ambassadors are among the hottest topics and significant trends in 2024. We have been engaged in such programs and training on their launch for five years and have accumulated considerable experience. Besides, communication with colleagues from different countries and studying the practices of various companies allowed us to collect extraordinary cases and ideas. Today, we would like to discuss one […]

In our podcast «Happy@Work» we meet with the best international experts and discuss different topics. We met with Georgia Homsany (USA), founder of «Daily Dose» to discuss a very interesting and important topic — mental health. Georgia is one of the best experts in well-being, working with companies. And we discussed this topic from the […]

The topic of employee wellbeing stays in HR priorities since the pandemic. Companies are actively developing programs, doing a lot of projects and initiatives. However, recently there has been another concept that has been discussed and which allows us to understand whether a company really cares about employees or is just trying to comply with […]

For a long time, marketing has come to the sphere of work with personnel, and marketing technologies have taken their rightful place in the arsenal of HR. And all because the topic of employer brand over the last ten years has become (and remains) one of the most important for many companies. And it is […]

Supporting employee well-being has been and remains one of the key trends in HR management. More and more companies are launching comprehensive and systematic programs to support employee well-being. Last year, we prepared a detailed white paper with recommendations and ideas for developing comprehensive well-being programs. This is our approach to developing comprehensive employee well-being […]

As part of the communication with the EMBRAS award jury members, I talked to the jury member representing Estonia, Renita Kasper, founder of the HR Association of this country. Renita was the HRD of Testilo, a company unique in its format of working in a geographically distributed (40+ countries) remote team. That’s why we chose […]

I keep researching both scientific and business publications on the topic of employees as ambassadors. I found an interesting scientific article by colleagues from Lithuania — Migle Sontaitė-Petkeiciene and Ausrin Vashchegaitė. It is devoted to studying the influence of employees as ambassadors on consumer behaviour and how to make your staff part of your marketing […]

How people perceive your company is often influenced by employees’ experiences there. This means that what they see and experience while in your workplace, or when they interact with you as an employer, plays a significant role in how potential candidates view your company. Now many candidates trust employee than official employer representatives, and every […]

«Happiness at Work: Experiences of Small and Medium-Sized Businesses in Thailand». I started a new column on the blog: to make a brief review of the most interesting articles and research on employee happiness because this is my scientific interest too.  In recent years, the number of scientific publications on this topic worldwide has increased […]

I recently hosted a webinar entitled «Diversity, Inclusion, Equity & Belonging: a modern approach to the best practice» as part of the series of meetings with international experts I host as chairman of the EMBRAS International Business Awards Jury. The webinar experts were Fatiah Touray, Executive Director for Inclusion and Equity at New York University […]